座落位置 : 台北市 中正區
空間性質 : 飾品店
空間面積 : 20 坪
KOREANA清新樂園
在人車喧囂、招牌林立的台北補習街，空氣中總瀰漫著青春的躁動與課業壓力。該如何吸引那些略感疲憊的年輕心靈，願意為片刻的美好而駐足？
答案，是打造一座精緻清新的「飾品遊樂園」—— 一個讓路過的學子們能拋開煩悶，隨心走進來閒逛的小天地。
入口，是通往奇境的門票
我們捨棄複雜的門面，用一道極簡白牆「留白」，襯托出刷上金色金屬漆的圓弧門框。這溫暖閃耀的幾何線條，宛如一張遊樂園入場券，在喧鬧街景中發出邀請，勾起每一顆年輕的好奇心。
動線，是精心編排的遊園路徑
步入室內，由圓弧與橢圓交織的路徑，輕巧地引導著腳步。流暢的曲線化解了長型空間的侷促，讓人能以最放鬆的姿態隨心漫步。牆邊的拱形端景是溫柔的頓點，圈出一個又一個的主題區；盡頭那面寶石般的菱形鏡牆，則是這趟旅程的終點驚喜，創造出視覺焦點與無限延伸的趣味。
氛圍，是「小清新」的率性宣告
「小清新」是這裡的直覺，也是必要的主旋律。大面積的天空藍天花板帶來開闊的想像；牆面點綴的茱萸粉注入一絲溫柔甜美；而櫃檯的人字拼紅磚與溫潤木質，則堆疊出質樸的自然氣息。這些充滿手感的細節，為「小清新」注入了生命力，創造出一個既夢幻又踏實的舒適空間。
陳列，是充滿發現樂趣的尋寶遊戲
這裡的飾品不是冰冷的商品，而是一件件等待被發現的寶藏。陳列如同小型展覽，高低錯落的展示台、畫廊般的牆面端景，讓挑選的過程昇華為一場尋寶遊戲，使人不知不覺沉浸其中，流連忘返。
為青春打造的「心情轉換器」
好的商業設計，是為品牌注入與顧客溝通的靈魂。
KOREANA 不只是一間飾品店，它是一個我們為台北年輕人打造的「心情轉換器」，一個能短暫逃離日常，用色彩與光影，為青春補給能量的清新樂園。
Location : Taipei City
Type : Accessory Retail
Area : 66㎡
KOREANA Fresh Oasis
In the midst of honking cars and the jungle of neon signs along Taipei’s cram-school street, the air is thick with youthful restlessness and academic stress. How do we draw in those slightly weary young souls to pause for a moment of delight? The answer is to create an exquisitely fresh “accessory amusement park”—a tiny world where busy students can abandon their worries and simply wander in.
Entrance: A Ticket to Wonderland
We forgo a cluttered façade in favor of a minimalist white wall punctuated by a golden-metallic archway. This warm, radiant geometry reads like an amusement-park ticket, standing out against the noisy streetscape and beckoning every curious heart to step inside.
Circulation: A Carefully Choreographed Path
Once indoors, a playground of overlapping arcs and ovals gently guides each footstep. These flowing curves soften the narrow space, allowing visitors to meander at ease. Arched wall niches appear like gentle punctuation, framing one themed area after another, while the gem-like diamond-patterned mirror wall at the far end delivers a final surprise—both a focal point and a portal to endless visual delight.
Atmosphere: A “Fresh Pop” Manifesto
“Fresh pop” is our intuitive and necessary anthem. A sky-blue ceiling opens the imagination; blush-pink accents on the walls inject warmth and sweetness; and the herringbone red-brick counter paired with warm wood lends an earthy, tactile charm. These handcrafted details breathe life into the fresh-pop vibe, crafting a space that feels both dreamlike and grounded.
Display: A Treasure Hunt of Discovery
Here, accessories aren’t cold merchandise but hidden treasures awaiting discovery. Displayed like a series of mini-exhibitions—with staggered platforms and gallery-style wall niches—the selection process transforms into a playful treasure hunt, drawing visitors in and keeping them enchanted.
A “Mood Switch” for Youth
Great commercial design injects a brand’s soul into its connection with customers. KOREANA isn’t just an accessory store; it’s a “mood switch” crafted for Taipei’s youth—a refreshing oasis that offers a brief escape from the everyday, using color and light to recharge the spirit of youth.
丰墨設計 | Formo design studio